UPLIFT INVESTING is a registered investment advisor based in California 

with a mission to empower clients to take control of their financial future


As experienced and dedicated investment professionals, 

we share a commitment to make financial knowledge accessible, 

and be there for our clients every step along the way. 

Meet the team with decades of experience in asset management

Syl specialized in asset management and corporate strategic initiatives implementation

with expertise in investment products, risk management and financial technology, 

and worked for firms such as MSCI Barra, Citi Alternative Investment & INTL.


Helen specialized in investment portfolio analytics and financial application development. 

At MSCI Barra, she was responsible for supporting the company’s core analytical products.

Syl Yip

MBA, New York University

BA  Economics & Statistics, UC Berkeley


SASB FSA

Series 7, 63, 65, 52 and 53 

CFA, FRM and CAIA exams

Helen Liu, PhD CFA

Ph.D. in Physics, Cornell University 

Engineering Physics, Tsinghua University


CFA Charter Holder

Finance concepts can be intimidating and frustrating. It doesn’t have to be.

Financial knowledge is essential, but it can be intimidating and frustrating to many. Online contents are plentiful, but they can result in even more confusion. 

Working toward our mission to increase accessibility of financial knowledge, we enjoy working with our clients and bring forth clarify and confidence.